Is Content Creation Marketing?

 

Content Creation and Content Marketing: both the same thing?

Both of these terms are commonly used in the same context. They are found in numerous marketing articles of recent years. And the differences can come to be increasingly blurred...

Let's put some order together in these 2 essential concepts.

Content Creation:

This is the system of producing subject ideas that appeal to your prospect buyer, developing written or graphic text around those concepts, also making that information accessible to your audience as a blog, image, video, podcast or other content formats

Content Marketing:

Content Marketing is a long term strategy that comprises of the creation and regular dispersion of content with high added value for your prospects and customers.

This content allows you to educate, entertain, respond to the issues of your audience and thus verify your expertise. Content marketing is a substantial lever for growth with the key to visibility, new customers and promising loyalty.

Inbound Marketing vs Outbound Marketing

Definition:

Inbound Marketing is a strategy whose objective is to entice visitors to its website and its content to convert them into customers" while Outbound Marketing matches to any approach where communication goes from the company to its audience. It includes more common forms of marketing such as advertisements, TV spots, poster campaigns, flyers, etc".

Of course, nothing occurs by magic! Behind Inbound Marketing, there are SEO strategies, brand awareness and editorial.

This is where content creation takes on its full meaning. By creating relevant and quality content, with real augmented value, your prospects trust you. You will also hear about:

Marketing Automation: methods to automate marketing activities (promotion, form creation, email sequence, etc.)

Lead Nurturing: method within a lead generation strategy to transform a prospect into a customer by regularly sending them content varied to each stage of the buying journey.

For Outbound Marketing, this method is a much more assertive marketing strategy. It is based on more common means such as:

Advertising on TV or radio

Distribution of flyers or direct mail

Email marketing campaign

Unsurprisingly, Outbound Marketing has become much less productive today. And yes, we are increasingly going to look for information on our own. We compare products and look at reviews on the Internet. Traditional techniques therefore have less impact on our purchasing decisions.

One of the troubles with Outbound Marketing is the absence of targeting: Advertisement messages are released to a mass audience, without offering personalized content.

However, we are all subdued with standardized information. It is therefore tough for brands to stand out of the crowd with a generalist approach because they can no longer catch our attention.

So in Summary;

Inbound Marketing:

1. Permission/Consent

2. Pull tatics

3. Mutual communication

4. Business brings value

5. Customers come to you

6. High added value content, seo

Outbound Marketing:

1. Interruption

2. Push tactics

3. One-way communication

4. The information is standardized and global

5. You chase your customers

6. Mass advertising, tv, radio etc.

What is the link between Content Marketing and Inbound Marketing?

Content Marketing is a subcategory of Inbound Marketing. There is no Inbound Marketing without Content.

Why Choose Content Marketing?

With Content Marketing, you;

Become an Authority in your field: With a good Content Marketing strategy, your content is unique and above all, it interests your prospects. You assist them to better solve their problems, by offering them answers to their questions.

In the eyes of your audience, your credibility will increase over time. You become a professional in your field. This is your point of differentiation.

Content Marketing is no longer costly. It's a long-term investment.

Increase your visibility: If your content is of high quality and satisfies a strong need, then it will be visible. The best content you read has probably been recommended or shared by people you trust. Content optimized for search engines and the right keywords (SEO) continues to generate traffic long after it is published. This is one of the great strengths of Content Marketing.
Increase Traffic to your website: This is surely the most obvious benefit. It is also the most strategic. By creating a lot of quality content on themes close to your business, you attract likely customers. They will be able to discover your collaborations with other customers, recognize your product, and even start talking to you about your services.

Improve your natural referencing: Just like your audience and clients, Google loves quality content. You know, the ones that stand out from the hundreds of existing content.

Google has moved from a search engine to an answer engine. You therefore have the obligation of offering the best possible answers to the questions posed by Internet users on your niche of course.