Marketing Automation and 4 Top Marketing Tools that guarantee Success

 

Marketing automation has become a significant button for marketing teams, but what is marketing automation and how do you use marketing automation to market to prospects? Everything has been outlined in this post so be sure to read to the end.

What is Marketing Automation?

Simply put, Marketing Automation consists of strategically triggering the most applicable marketing strategies based on the prospects' journey, automatically. This automation relies on pre- designed marketing scenarios to harmonize with prospects' behaviors and actions.

What are the benefits of Marketing Automation?

Thanks to marketing automation strategies, marketers can save beneficial time by automating repetitive tasks and can then focus on what really matters: executing a relevant and practical digital marketing strategy. 

Marketing automation also creates engagement with customers which in turn promotes customer loyalty, improves brand awareness and increases conversion.

How do I Set Up a Marketing Automation Strategy?

Identify your target audience: Know your target audience and then define your customers' persona. 

NOTE: (If you are unfamiliar with this concept, we will be publishing a blog post dedicated to 'Knowing how to identify your target audience' so we recommend you subscribe to be able to get a notification when we do so)

Make use of the right marketing automation tools: You will require a site or a landing page optimized for conversion, a site for designing and sending email campaigns to your prospects. Let's be honest, imagine setting up an automation strategy without having a website or even with a website that is not very likely to convert. It obviously will not work.

Once these two requirements have been met, what next?

The next step is to organize the execution of your marketing automation strategy.

4 Tips on how to organize your Marketing Automation Strategy

Thoroughly define your goals: this includes; 

1. Automation of the oversight of your emailing campaigns
2. Production of your network content
3. Social media management
4. CRM and lead management

Analyze your customers behavior: The analysis of customers behavior is the basis of strategic marketing for an appropriate qualification of prospects.

A  common method is to organize a buyer persona that enables you to group customers into various categories, in order to specify the distinct criteria that allows you to build a portrait.

Expand your Audience: With an aim of producing content to ensure better visibility, is sure to increase of the number of potential customers.

Engage your Audience: You can do this by having conversations, providing answers to questions, listening and offering services to meet your customer's expectations.

4 Top Marketing Tools that guarantee Success 

Getresponse: Getresponse is an online forum that offers an email marketing remedy, also it exhibits various functionalities used to modify a company's marketing, formulate an audience, interact with customers and boost sales. As well as for reliably mailing a large number of emails, whether newsletters, transactional e-commerce etc. Other components entail landing pages which can act as sales funnels, a basic e-commerce platform, and several extras like surveys and customizable structures. It is one of the Top website builders for all types of sites. 

Clickfunnels: Clickfunnels is a marketing software for building online sales funnels. You have the choice of using it as an alternative to a website or alongside it. However it is your level of skill in online business, clickfunnels enables you to promptly and effortlessly build your sales funnels. These sales funnels are at great conversion rates without the necessity for design and coding abilities.

Moreover, clickfunnels is an extensively recommended marketing software to trade your products and services online even when you don't have a website. It's an incredible way to establish active sales funnels without having to worry about hosting fees or developing a website. With clickfunnels, you get a custom domain for every sales funnel you build.

ActiveCampaign: If you want to increase your organic traffic and analyze your competitors' sites, ActiveCampaign is the tool for you. In addition to analyzing the backlinks (or incoming links) of a given website, it helps you target relevant keywords, identify popular content or track your position in search engine results. A handy tool to help you stand out from your competitors.

HubSpot: HubSpot's Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. Sales CRM software to help you get deeper insights into prospects, automate the tasks you hate, and close more deals faster. Customer service software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.