Is Email Marketing Still Profitable?

Yes, email marketing is not dead!

It is actually one of the most effective and least expensive means to communicate with your audience and win new customers on the Internet! But what exactly is email marketing? How can this leverage be so productive?

What exactly is Email Marketing?

Email Marketing is a direct marketing technique that comprises of sending mass mailings to many recipients in a database at the same time and in a strategic manner. Messages can either be commercial or informative.

When we talk about the strategy, we generally think of mailing simple or private emails, but it is often incorporated into a more universal marketing strategy. An automation which contains, after a segmentation phase, in programming the sending of automatic emails, personalized and altered to the profile of their recipients.

3 main classes of email marketing are distinguished:

• Mass emails: this provides information about promotions or sales, newsletters are also part of it.
• The notification email: this aims to entice the consumer for a specific event such as a promotion on a previously viewed product, the restocking of a commodity.
• The transactional email: this sends you all the information connected to your purchase: delivery time, order tracking, etc.

(Read also Marketing Automations and Top Marketing Tools that guarantee Success)

The motive of emailing is to captivate the notoriety of internet users and to encourage them to click. Whether you want to acquire traffic, to promote a new offer, do web to store, collect leads via a newsletter, the organization of contests or generating of sales, emailing is one of the most helpful tools. Most used and most profitable to prospect, promote and retain customers.

(Read also 4 Best Ecommerce Websites in 2022)

Emailing, King of ROI(provided you follow the rules)...

First of all, you need to equip yourself with good emailing software, adapted to your needs (examples with Getresponse, clickfunnels, ActiveCampaign). Dedicated software allows you to manage your contact database as well as the creation of responsive emails (64% read their emails on a smartphone), and guarantees optimal deliverability, thanks to routing servers secure to prevent emails from falling into SPAM.

It is also essential to respect the rules of good conduct, keeping in mind that emailing is not a question of quantity but a question of quality;

• A successful e-mailing campaign is based on a regularly cleaned contact base, good segmentation and good targeting: 77% of the ROI of emails comes from segmented and well-targeted campaigns from the start.
• The email should be short, straight to the point, including a call-to-action and sharing buttons on social networks: 39% have already clicked on an email on a link to social networks.
• Your campaigns should also be optin. Recipients must have agreed to give you their email address, and you must provide an unsubscribe link. Your database must also be in compliance with the GDPR law.
• Lastly, you must measure the profitability of your campaigns and their impact using KPIs or performance indicators such as the deliverability rate, the opening rate, the click rate, the reactivity rate, the conversion rate and ROI (return on investment). This analysis has another virtue, that of allowing you to optimize future campaigns and thereby increase your future turnover.

Conclusion

Email is doing well and prevails as the most preferred channel for internet users to interact with brands using social networks.

Emailing is not really intrusive, has a lengthier lifespan than publications on social networks, it makes it possible to reach all generations and allows direct and easy contact with brands.

Also, consider that email is the most popular marketable lever for mobile users.