Why Email Validation is Important! Email Validation Rules!

 

The Power of Email Validation

The several benefits of email validation are:

• It helps you Reduce email bounces:

Through email validation, you can scan email addresses from your email list and discard fake, invalid or inactive email addresses.

An email validation API can also help distinguish an email address that is inactive and can tell when recipients of the emails do not open or interact with your emails any more.

This way, you can comfortably delete the inactive email addresses that no longer satisfy your email marketing campaign and only retain those that are still effective.

• It helps to eliminate spam traps:

Inactive emails are the major target of spam traps. This is because inactive emails, though inactive, are still monitored.

Hence sending emails to any of these traps will get you noted as spam and having your emails noted as spam can ruin your sender reputation thereby negatively affecting your email delivery.

So, with email validation, you can avoid spam traps and retain only the valid email addresses.

(Read also: Is email marketing still profitable?)

• It helps you increase engagement with customers:

It is disappointing when the time, money, and energy put into an email marketing campaign produces poor results due to the high number of inactive email addresses in your email list.

Cleaning out your mailing lists and getting rid of invalid email addresses can give you a more sensible idea of the amount of emails opened, clicked, and converted.

• It helps Improve email deliverability rate:

Typos especially can have a huge effect on the deliverability of your emails. For example, if a subscriber accidentally makes a typo error when typing in their email address, this typing error can prevent you from reaching the individual behind the email address, therefore limiting your deliverability rate.

Hence email validation ensures that errors, such as misspellings and typos, are rectified.

Sure there are more benefits like: keeping your email list updated but we won't go into too much detail. Now for those of you who might not know what email validation is, here is a definition below:

What Does Email Validation Mean?

Email Validation is a system of checking the authenticity and precision of email addresses on your email list. This can be done using an API (application programming interface) . You won't need to bother about the details and can wholly rely on the email validation API service provider who knows how to do it.

How Does Email Validation work?

Every time a request is sent through to an API to validate an email address, multiple checks (like syntax of the email address, DNS records of email address or if disposable/temporary) are performed within a fraction of a second to give you the most factual answer possible as to whether the email address is valid and deliverable.

What is Email Validation API?

Just like its name, email validation API is an email validation tool that helps check email addresses and domains for invalid, incorrect, non-existent, and undeliverable email addresses. This helps:

• Reduce bounce rate.
• Discard inactive or unresponsive email addresses.
• Extract duplicate emails or temporary emails.
• Terminate spam traps.

Email Validation Rules

A poorly organized data set can affect a business in several ways: 

1. Your activities are hindered,

2. You get faulty information and the likes.

Validation rules help you conquer this problem by preventing unwanted data types by confirming the accuracy and validity of data entries.

Examples of Validation Rules

• Deterring your subscribers from delivering inactive, old or temporary emails: This can be done using an API. For example if the email address is invalid, it could trigger an alert.

• Assigning a format on phone numbers and avoiding fake numbers: If the phone number does not contain the right number of digits, it could trigger an alert.

• Putting a minimum/maximum number of characters for text entries: To prevent unnecessary messages or messages that are too long.

• Assigning the format of a postal code field: To trigger an alert if postal code is invalid hence prevent fake postal codes being entered.

FAQ

What is a Confirmation email and why is it important?

A confirmation email is a brief, informational email that is activated by specific actions by the customers. Its purpose is to reassure the user that he/she has successfully completed all the necessary steps of a process ( eg; order, payment, registration) and helps build a relationship with the customer.

Examples:

• Your registration is complete!
• Your account is active!
• Thank you for registering, access your… portal!
• The payment was successful! etc.

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